Cookie Policy
This Cookie Policy explains how GotYourBack Technologies LTD (“Feenko”, “we”, “us”) uses cookies and similar technologies on Feenko web pages, including our marketing website and subscription-quiz funnel. It complements our EU/EEA Privacy Policy, which explains our processing of personal data more generally. It does not describe cookies or SDKs in the Feenko mobile app.
1. What are cookies and similar technologies?
A cookie is a small file that a website stores in your browser. Some cookies last only for a browsing session; others remain for a specified period. First-party cookies are set by the site you visit. Third-party services may set their own cookies when their scripts or embedded content run. We also use browser storage, tracking pixels and server-side events. These technologies may recognize a browser, remember a choice, maintain a visit, measure use or attribute an advertisement.
2. Why we use them
| Category | Purpose | Examples |
|---|---|---|
| Site and funnel operation | Remember your cookie choice, keep a visit and funnel selection consistent, support checkout, and protect the service. | Feenko choice, visitor, visit and funnel cookies; payment and security technologies when needed. |
| Analytics | Understand page use and quiz progression, investigate errors, and improve the service. | Google Analytics 4 (GA4) browser tag; Feenko's own events delivered to Mixpanel and Amplitude through our servers; diagnostic services. |
| Advertising and attribution | Understand which campaigns led to a visit or purchase, measure conversions, and help advertising partners attribute results. | Meta, TikTok, AppLovin Axon, Google Ads and Microsoft UET browser tags; advertising click identifiers and server-side conversion events. |
The same identifier can serve more than one purpose. In particular, our visitor and visit identifiers support the funnel and are also used in measurement.
3. Cookies and identifiers used on the funnel
The following are known examples from the current funnel implementation. A cookie may not appear on every visit; vendor names and lifetimes can change.
| Name or group | Purpose | Typical duration / notes |
|---|---|---|
fk_cookie_choice, fk_cookie_reject | Remember your Analytics and Advertising selection, or temporarily preserve a restrictive fallback while that selection is saved. | Up to 1 year; the fallback is normally removed after a successful save. |
uid, vid | Associate funnel activity with a pseudonymous visitor and the current visit. | uid: up to 1 year, refreshed on a new visit. vid: rolling 24 hours. |
f, pv, fk_s | Remember a funnel or paywall selection, or a traffic-route assignment where applicable. | f and pv: rolling 24 hours. fk_s: rolling 60 days. |
_ga, _ga_* | GA4 browser analytics, when its tag is loaded. | Set and controlled by Google; duration depends on its configuration. |
_fbp, _fbc | Meta advertising and click attribution. Feenko may set _fbc from a Meta click ID in the landing URL. | _fbc: up to 90 days; Meta controls other cookie lifetimes. |
_ttp and related TikTok cookies | TikTok pixel and advertising attribution, when its tag is loaded. | Set and controlled by TikTok. |
_axeid, _axwrt, axwrt | AppLovin Axon advertising attribution. Feenko may set _axeid from a click ID and mirror an existing _axwrt into axwrt. | _axeid and axwrt: up to 1 year; Axon controls _axwrt. |
_gcl_*, Microsoft UET cookies | Google Ads and Microsoft advertising measurement, when the respective browser tags are loaded. | Set and controlled by those providers; names and durations can vary. |
4. Pixels, server-side events and other services
Our funnel can load GA4 for browser analytics and Meta, TikTok, AppLovin Axon, Google Ads and Microsoft UET for browser advertising measurement. A tag may receive information about the page or event, a cookie or click identifier, and, for some checkout conversions, a hash of the email address supplied at checkout. The marketing site is built with Framer and uses Framer's site infrastructure.
Not all measurement depends on browser tags. The funnel records visits and events on Feenko's servers and may forward them to Mixpanel, Amplitude, Meta, TikTok or Google Ads, depending on the event and configured integration. Payment and fraud-prevention services may also process technical information. For more information about personal-data processing and service providers, see our EU/EEA Privacy Policy.
5. Updates and contact
We may update this policy as technologies or practices change. Privacy requests can be sent to privacy@feenko.com or through Feenko Support. GotYourBack Technologies LTD, Ifigeneias 14, 3036 Limassol, Cyprus, is the controller identified in our EU/EEA Privacy Policy. If you are in the EU/EEA, you may also complain to your local data-protection authority; further rights are explained in our EU/EEA Privacy Policy.